The Factory is a contemporary art studio that defies traditional boundaries, working across multiple art forms—2D, 3D, 2.5D, fashion, fragrance, film, photography, and more.
The Factory is not about conventional branding. Instead, we will develop an identity that feels like an ‘Imaginary Vessel’—a flexible, evolving brand that represents their artistic perspectives, taste, and sense of humor. The key is to maintain consistency without diluting their raw, unfiltered approach to creativity. Every touchpoint should evoke curiosity, admiration, and an emotional response.
We got the opportunity to work together with The Factory to developed their unique perspectives into one guidelines that consistent and striking without losing their rawness approach. So, We work together to create an ‘Imaginary Vessel’ for them. A brand that represent their taste palate, Perspectives, Sense of Humor, and to resonates with the humans who pleasure their artwork.
This isn’t about rebellion for the sake of noise. It’s about pushing perspectives until they snap into something new.
Because being unconventional isn’t chaos. It’s clarity—seen from a different angle.
Reach out—Gabeln Studio is here to make your difference undeniable.
Gabeln Studio is an art and UI/UX Design studio based in Bandung, Indonesia. We are a collective of creative minds who value personality, emotion, and the unconventional movement of art.