SSOM Studio is an Architectural Design Studio based in Jakarta. The premise of this project is to generate audience perspectives of SSOM Studio to be known and view as an ‘eccentric’ studio. Where do the opposite from what the competitors do. This project objectives are really subtle but Impactful. Because, we design how audience perceived SSOM Studio only by looking at an appealing visual, to make audience acknowledge that the visual direction of SSOM Studio is not as what you’ve always see about Architectural Studio.