Starting something of your own can feel like stepping into the unknown—a vast, uncertain terrain where every step seems to be met with obstacles. Many of you, especially in creative industries, might quickly find yourselves overwhelmed, not by the lack of talent or passion, but by an invisible weight: the "unknowns" and the "what ifs." These uncertainties often lead to small businesses being overlooked, misunderstood, or undervalued by the world around them. But what lies at the heart of this issue? And more importantly, how can you change the narrative?